hkibaI.fw_.png

© 2019 by Hong Kong Institute of Business Administration. All Rights Reserved.

  • Facebook Social Icon

POSTGRADUATE DIPLOMA

Business Administration

Marketing Management

Postgraduate Diploma in Business Administration

Postgraduate Diploma in Business Administration (PGDBA) programme is aimed at executives with adequate working experience in a position of responsibility for career development and personal advancement as well as the opportunity to further continue their studies and gain an MBA degree.  The programme is also suitable for those who hold a degree in different areas (for example, humanities, social sciences etc.) and are interested in pursuing a career in the area of management and be competitive in the job market both nationally and internationally.

 

Programme Objectives

The course is designed to build the following:

  • Strategic knowledge and reasoning in the functional areas of business and the ability to identify and evaluate the relationships between them

  • Business skills, both academic and practical, which will enable students to perform effectively in a variety of managerial roles

  • Enhanced personal development

  • Communication, critical thinking and interpersonal skills

  • An international and strategic perspective on the functional and operational areas of business of business activity

  • Analytical, critical and research skills to support the development of corporate strategy

  • A critical understanding of the tools and frameworks used in modelling and systems thinking

PROGRAMME STRUCTURE

BUS551 Strategic Human Resource Management
BUS552 International Management
BUS553 Strategic Marketing
BUS554 Finance & Strategy
BUS555 Advanced Business Strategy
BUS557 Research Methods
BUS560 International Logistics Systems, Operations & Management
BUS562 Decision Analysis

ACC403 Financial Accounting II

ACC402 Financial Accounting I

Postgraduate Diploma in Marketing Management

Postgraduate Diploma in Marketing Management (PGDMM) programme is aimed at executives with adequate working experience in a position of responsibility for career development and personal advancement as well as the opportunity to further continue their studies and gain a Master degree in Marketing. During this intensive program you will gain skills and knowledge in several key areas including: marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, generating new accounts and sales revenues, and strategic market planning. 

 

Programme Objectives

  • enable them to understand and identify consumer needs and trends

  • enable them to understand, define and segment markets

  • provide an understanding of the importance of pricing and pricing strategies

  • develop an understanding of channels of distribution and routes to market

  • develop an understanding of the patterns of consumer behaviour

  • enable them to develop and apply advertising and promotional strategies

  • provide them with a qualification which will enable them to progress to higher level marketing or communications studies at a later stage in their business or academic careers.

PROGRAMME STRUCTURE

BUS552 International Management
BUS553 Strategic Marketing
BUS557 Research Methods
BUS569 Marketing Research
BUS570 Services Marketing
BUS571 International Marketing
BUS572 Business to Business Marketing
BUS573 Innovation and Product Management